Acceptable Use Policy

Last Updated: 29/05/2026

These acceptable use standards apply to any material you upload or share to our site or generate on our site (Contribution – as further defined below). They also apply to any contact you make with other users on our site, links to our site, and any other ways you use our site.

You must comply with these standards in spirit as well as to the letter.

We will determine, in its discretion, whether any Contribution or your use of our site breaches these acceptable use standards.

Prohibited uses

You may not use our site:

   • In any way that breaches any applicable local, national or international law or regulation.
   • In any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect.
   • For the purpose of harming or attempting to harm minors in any way.
   • To bully, insult, intimidate or humiliate any person.
   • To send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards as set out herein.
   • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
   • To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.
   • In any way that involves child sexual exploitation or abuse.
   • To upload terrorist content.

You also agree:

   • Not to reproduce, duplicate, copy or re-sell any part of our site in contravention of the provisions of our terms of website use as set out herein.
   • Not to access without authority, interfere with, damage or disrupt:

       ◦ any part of our site;
       ◦ any equipment or network on which our site is stored;
       ◦ any software used in the provision of our site; or
       ◦ any equipment or network or software owned or used by any third party.

Interactive services

We may from time to time provide interactive services on our site, including, without limitation:

   • Video-sharing facilities.
   • Chat rooms.
   • Bulletin boards.
   • (interactive services.)

Where we do provide any interactive service, we will provide clear information to you about the kind of service offered, if it is moderated and what form of moderation is used (including whether it is human or technical).

We will do our best to assess any possible risks for users (and in particular, for children) from third parties when they use any interactive service provided on our site, and we will decide in each case whether it is appropriate to use moderation of the relevant service (including what kind of moderation to use) in the light of those risks. However, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not.

The use of any of our interactive services by a minor is subject to the consent of their parent or guardian. We advise parents who permit their children to use an interactive service that it is important that they communicate with their children about their safety online, as moderation is not foolproof. Minors who are using any interactive service should be made aware of the potential risks to them.

Where we do moderate an interactive service, we will normally provide you with a means of contacting the moderator, should a concern or difficulty arise.

We do not store terrorist content.

Content standards

These content standards apply to any and all material which you contribute to our site (Contribution), and to any interactive services associated with it.

The Content Standards must be complied with in spirit as well as to the letter. The standards apply to each part of any Contribution as well as to its whole.

We will determine, in its discretion, whether a Contribution breaches the Content Standards.

A Contribution must:

   • Be accurate (where it states facts).
   • Be genuinely held (where it states opinions).
   • Comply with the law applicable in England and Wales and in any country from which it is posted.

A Contribution must not:

   • Be defamatory of any person.
   • Be obscene, offensive, hateful or inflammatory.
   • Bully, insult, intimidate or humiliate.
   • Promote sexually explicit material.
   • Include child sexual abuse material.
   • Promote violence.
   • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
   • Infringe any copyright, database right or trademark of any other person.
   • Be likely to deceive any person.
   • Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
   • Contain illegal content or promote any illegal content or activity.
   • Be in contempt of court.
   • Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
   • Be likely to harass, upset, embarrass, alarm or annoy any other person.
   • Impersonate any person or misrepresent your identity or affiliation with any person.
   • Give the impression that the Contribution emanates from us, if this is not the case.
   • Advocate, promote, incite any party to commit, or assist any unlawful or criminal act such as (by way of example only) copyright infringement or computer misuse.
   • Contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation or instigation of acts of terrorism.
   • Infringe any copyright, database right or trade mark of any other person.
   • Include video content that has been or would be likely to be given an R18 certificate by the British Board of Film Classification (BBFC).
   • Include video content not suitable for BBFC classification.
   • Include material that might impair the physical, mental or moral development of persons under the age of 18.
   • Be pornographic

Illegal content

In addition, you must not use our site in any way that involves the following:

   • Terrorism.
   • Child sexual exploitation or abuse including grooming and child sexual abuse material.
   • Hate offences.
   • Harassment, stalking, making threats or abuse.
   • Controlling or coercive behaviour.
   • Intimate image abuse.
   • Extreme pornography.
   • Sexual exploitation of adults.
   • Human trafficking.
   • Unlawful immigration.
   • Fraud and financial offences.
   • Proceeds of crime offences.
   • Drugs or psychoactive substance offences.
   • Firearms, knives and other weapons offences.
   • Encouraging or assisting suicide.
   • Foreign interference offences.
   • Animal cruelty.

Content very harmful to children

The following must not be uploaded, shared or generated directly on this service:

   • Pornographic content.
   • Content which encourages, promotes or provides instructions for suicide.
   • Content which encourages, promotes or provides instructions for an act of deliberate self-injury.
   • Content which encourages, promotes or provides instructions for an eating disorder or behaviours associated with an eating disorder.

Other content harmful to children

You must not upload, post, create on our site or share any of the following:

   • Content that is abusive and which targets any of the following characteristics: race, religion, sex, sexual orientation, disability, gender reassignment.
   • Content which incites hatred against people:

   • of a particular race (including colour, nationality, and ethnic or national origins, religion (including lack of religion), sex or sexual orientation;
   • who have a physical or mental disability; or
   • who have the characteristic of gender reassignment (meaning the person is proposing to undergo, is undergoing or has undergone a process (or part of a process) for the purpose of reassigning the person's sex by changing physiological or other attributes of sex).

   • Content which encourages, promotes or provides instructions for an act of serious violence against a person.
   • Bullying content.
   • Content which:

   • depicts real or realistic serious violence against a person (real or not);
   • depicts the real or realistic serious injury of a person (real or not) in graphic detail.

   • Content which:

   • depicts real or realistic serious violence against an animal (real or not);
   • depicts the real or realistic serious injury of an animal (real or not) in graphic detail;
   • realistically depicts serious violence against a fictional creature or the serious injury of a fictional creature in graphic detail.

   • Content which encourages, promotes or provides instructions for a challenge or stunt highly likely to result in serious injury to the person who does it or to someone else.
   • Content which encourages a person to ingest, inject, inhale or in any other way self-administer:

   • a physically harmful substance;
   • a substance in such a quantity as to be physically harmful.

Offences

You must not upload, post, create on our site, share or cause any uploading, posting, creation or sharing, of any of the following:
   • A grossly offensive, indecent, obscene or menacing message intending to cause offence, menace, distress or anxiety.
   • A false message knowing it to be false, intending to cause non-trivial psychological or physical harm to a likely audience, and with no reasonable excuse.
   • A message threatening death or serious harm while intending or being reckless as to whether the object of the threat would fear that the threat would be carried out.
   • Flashing images when it is reasonably foreseeable that an individual with epilepsy will see it and the sender intended that the individual would suffer harm and the sender has no reasonable excuse for sending the images.
   • A communication that intends to encourage serious self-harm.
   • An unsolicited sexual image, including a manufactured intimate image or "deepfake" intending the recipient to be caused alarm, distress or humiliation, or for the purpose of sexual gratification and being reckless as to whether the recipient will be caused alarm, distress or humiliation.
   • A sexually explicit deepfake.

 

Additional provisions for video content

You must comply with our guidance on use of maturity or sensitivity ratings on video content.

Advertising

You must not upload, post, create on our site or share content containing any advertising or promoting any services or web links to other sites.

For the avoidance of doubt, for any Contribution in the form of video content:

   • You must tell us immediately, if you upload a video containing any of the following: criminal material (relating to terrorism, sexual exploitation of children, child pornography, racism and xenophobia), unclassified or unclassifiable videos, videos rated R18 or suitable for R18 rating and other material that might impair the physical, mental or moral development of persons under the age of 18 (restricted material).
   • You must not upload a video containing material likely to incite violence or hatred against a group of persons or a member of a group of persons based on any of the following grounds: sex, race, colour, ethnic or social origin, genetic features, language, religion or other belief, political opinion, membership of a national minority, property, birth, disability, age or sexual orientation
   • You must not upload a video containing harmful material.
   • You must not upload a video containing advertising for any of the following:

       ◦ cigarettes and other tobacco products, electronic cigarettes or electronic cigarette refill containers, and prescription-only medicine; or
       ◦ for alcoholic drinks that are not aimed specifically at under 18s and do not encourage immoderate consumption of alcohol.

   • Any advertising included in a video you upload must not:

       ◦ prejudice respect for human dignity;
       ◦ include or promote discrimination based on sex, racial or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
       ◦ encourage behaviour prejudicial to health or safety;
       ◦ encourage behaviour grossly prejudicial to the protection of the environment;
       ◦ cause physical, mental or moral detriment to persons under the age of 18;
       ◦ directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity;
       ◦ directly encourage such persons to persuade their parents or others to purchase or rent goods or services;
       ◦ exploit the trust of such persons in parents, teachers or others; or
       ◦ unreasonably show such persons in dangerous situations.

   • You must use the functionality provided on our site to declare whether, as far as you know or can reasonably be expected to know, any video contains advertising.

Breach of this policy

When we consider that a breach of this acceptable use policy has occurred, we may take such action as we deem appropriate.

Failure to comply with this acceptable use policy constitutes a material breach of the terms of use as set out herein upon which you are permitted to use our site, and may result in our taking all or any of the following actions:

   • Immediate, temporary or permanent withdrawal of your right to use our site.
   • Immediate, temporary or permanent removal of any Contribution uploaded by you to our site.
   • Issue of a warning to you.
   • Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.
Further legal action against you.
   • Disclosure of such information to law enforcement authorities as we reasonably feel is necessary or as required by law.

We exclude our liability for all action we may take in response to breaches of this acceptable use policy. The actions we may take are not limited to those described above, and we may take any other action we reasonably deem appropriate.